Here are a few of the people you'll be sharing the crow’s nest with, watching your marketing storm brew.
Stephen Kerford: Director of Strategy and Client Services
Stephen is the chief account person and web strategist.
With a solid 18 years of international marketing and advertising experience under his belt, Stephen has an unusual fascination with databases, demographics, lists, site traffic analysis, key words and customer behavior. He is fixated on developing intelligent programs that are relevant to target prospects and that drive revenue for Perfect Storm clients.
In short Stephen is a team leader, a strategic, analytical, lead-generation marketing dervish. A customer-acquisition-by-all-means-possible junky. He simply loves rolling the letters R, O and I in his mouth before speaking them.
Stephen has provided groundbreaking strategic direction for an incredibly prestigious list of clients from HP to 3Com to Niman Ranch to JupiterMedia. Having worked on the agency and client side of campaigns he knows how to manage a team to deliver their best work whatever the skills and media required.
Stephen fetched up from the southern tip of Africa, where there is fog, a large bay complete with prison-island, seals and vineyards nearby.
He is a graduate of the Royal Military Academy Sandhurst.
Tim Ferman: Director of Design and User-Experience
Tim is design guru and technology crew chief whip.
Tim Ferman brands better, and more painlessly than any cowboy. He is also a devil with a lasso.
A self-proclaimed technology lover and design purist Tim is deeply concerned about balancing font esthetics with readability, implementing Google Analytics while ensuring optimal page load speed and tracking who bought what from that last email campaign. Some people are like that, but not many, which is why clients love Tim.
His attention to detail and freethinking approach to site design compels prospects to act the way our clients want them to act. And this makes everyone happy, kind of a win-win-win situation.
In his spare time, Tim is in a motorcycle gang and stages fight club nights and wild boar-roasts. He dives for abalone and loves fish tanks.
He is American. He is Swedish. He is also often Canadian. He gained his spurs with 11 years in the field.
Dennis Jon: VP Branding and Interactive Design
Dennis has a Design Philosophy. Ponder it:
It isn't enough to make something look good, it isn't enough to just make it work, and it isn't enough to just say what you want to say. When people engage an experience, do what they want to do, do what you want them to do, are rewarded by the experience, and link their positive feelings back to the you – then it's design.
When he is not noodling over a beautiful, compelling and luminous new design solution Dennis takes risks: he rides very fast motorcycles and has on more than one occasion found himself the winner of a race; although he hasn't slowed down to collect the prize. He also plays poker and engages in high-risk eating behaviors involving fierce small chiles.
Endorphins, glory, adrenaline, zen, art and motorcycle maintenance? We're not sure what drives Dennis, but he designs like a demon.
Robert Laszlo: Director of Search Marketing
Robert is our secret search weapon.
We keep him anonymous because so many of our competitors court him, badger him, cajole him and generally fill up his voicemail and in-box with blandishments to join them.
In fact Rob’s skills are so in demand we have had to move him to an undisclosed country so he work in peace with only the plaintive calls of llamas to distract.
Rob has been web site consulting for over a decade and is chalk full of progressive ideas.
Researching, strategizing, brainstorming and then making the whole search campaign happen efficiently are Rob’s favorite activities. He also loves the tracking and bidding on words and that ROI stuff. Llama racing is a close third.
Rob graduated the University of Tennessee with a degree in History.
Gwyn Fisher: Lead Production Engineer
Gwyn is the spinal column of our agency backbone.
His calm, efficient work-style belies his large contribution in the aesthetic and ease-of-use underpinnings of each website we build. Gwyn has conceived, designed, programmed and managed websites in several countries including the UK, Belgium, Mexico and the US; Stand-outs from his portfolio include GOJoven, the Mexican ‘Signo Tequila’ Association (where he underwent the zen-like and arduous apprenticeship in fine tequila tasting before, during and after building their corporate website) the fruits of which should soon be evident at his site, thinktequila.com, and day-to-day management of ever-expanding sections of Portland, Oregon’s Lewis & Clark Law School's web presence.
Gwyn is an enthusiastic and rather good photographer, a musician and an Hispanophile—on a good day, speaking Spanish with a mild Guadalajara accent.
